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Sony Xperia Access – A Groundbreaking New Platform
Sony Music UK’s Brand Partnership team has launched a major new project – Xperia Access.
Focused on developing greater synergies between Sony’s businesses, this exciting new partnership with Sony Music and Sony Mobile showcases new talent across the Sony Music roster.
Xperia Access provides fans with an exclusive window on the world of music and Sony. Featuring live performances, artist interviews, behind the scenes footage and video exclusives, a series of bite-sized online shows bring Sony Mobile and Sony Music artists together in a dedicated series of original online content.
Working with media partners Facebook and The Guardian, the programming is available via a number of platforms including its own dedicated Vevo channel.