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Sony Music Wins at Music Ally Marketing Awards
This year’s inaugural Music Ally Marketing Awards was held in London on Wednesday night, recognising the most effective and creative music marketing campaigns.
RCA picked up the Best D2C Strategy award for Bring Me The Horizon’s NFC campaign – a partnership between 4th Floor Creative and Ceremony of Roses. Near Field Communication (NFC) technology was used to attach digital chart-eligible album units to creative physical merch products. The NFC membership cards were released in conjunction with the vinyl for the band’s ‘Post Human: Nex Gen’and contained the album download, a live tour performance video and exclusive artwork and were sold exclusively at themed pop-up events as well as an online store.
In the Best Influencer Marketing category, Ministry of Sound won for Cassö x Raye x D-Block Europe. The track ‘Prada’ was initially promoted with a macro-influencer campaign on the day of release. Once the data started coming in, Ministry of Sound followed up with a micro-student-influencer campaign, as well as activations targeting dance and pop niches on TikTok.
Voted for by the guests on the night, Columbia’s Digital Marketing Manager Paulina Oronowicz won the Music Ally Emerging Marketer Award.
Congratulations to all the winners!