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Exclusive Myles Smith Virtual Concert in Fortnite
Myles Smith is bringing his music to gaming fans globally with an exclusive new performance created in Fortnite, which he has developed in partnership with Sony Music and RCA Label Group UK.
Announced at Sony Music’s Immersive Tech Day, the Myles Smith Concert created in Fortnite – premiering at 6pm on 25 October – will feature an avatar of the singer-songwriter performing three tracks within the world of the game. His smash hit ‘Stargazing’ will appear on a special Fortnite island that’s been created to reflect his singular artistic vision for the experience. ‘Wait For You’ and his latest release ‘Whisper’ will also be performed as fans go on an interactive adventure through a variety of immersive environments designed directly in relation to the songs.
Produced by Sony Immersive Music Studios (Sony IMS), a division supporting Sony Music artists and labels at the intersection of music and gaming, the performance highlights how artists can explore their imagination and expand their creativity in immersive virtual spaces. The fully realised world and advanced avatar used Epic Games’ Unreal Editor for Fortnite (UEFN) and its MetaHuman for UEFN framework. Additionally, Myles’ performance was developed using Sony RX0II cameras in combination with innovative motion capture technology from UK based specialist Move AI, which enables 3D animation creation to happen anywhere without the need for special facilities, suits or markers.
Myles Smith said: “This project has been amazing to be part of. To be able to connect with fans and people, who may never have heard my music before, in a new way, feels really exciting. In a generation where it can be hard to break through and to find your community, to have the ability to have a direct interface with them is awesome.”
Stacey Tang, Co-President, RCA UK said: “Working with an artist like Myles creates an exciting opportunity for us to look beyond traditional marketing practices and develop collaborations that align with his creativity and authentic storytelling. This project underlines our continued commitment to empowering our artists to lean into cutting-edge immersive experiences to reach and engage with fans.”
