4th Floor Creative is Sony Music Entertainment UK’s in-house creative & strategy hub, launched in 2018 to unite Brand Partnerships, Sync, Visual Creative, Digital and Audience Development.
The London-based division works with Sony Music’s iconic labels – including Columbia, RCA, Commercial Group, Ministry of Sound, Relentless and Insanity – to orchestrate best-in-class activations and amplify artist and brand stories with global audiences.
4th Floor Creative’s flagship projects include: LM5 The Tour Film; Mark Ronson’s ‘Pieces of Us (feat. King Princess)’, George Ezra’s ‘Gold Rush Kid’ Concert in Roblox, JD Sports x Central Cee’s partnership with JD Forever, Tom Grennan’s Gillette collaboration, video commissioning for artists such as Calvin Harris, JADE, Joy Crookes, Myles Smith, and a host of other award-winning projects.